"VeriChip said Tuesday it will begin pitching its implantable RFID chips directly to consumers in a move that aims to link doctors directly to personal health records. verichip.png
VeriChip said it will launch a direct-to-consumer marketing campaign in South Florida on April 28. The general idea appears to be to woo a bunch of retirees to implant an RFID chip (right) and connect the information with personal health records. VeriChip will pitch its wares through HEARx hearing aid stores in the Palm Beach area."... read more
