10/29/07
PC World - Business Center: IBM Uses RFID to Track Conference Attendees
This is the first time that IBM has used RFID technology at this conference and the company is not making a secret of it. There are signs at the registration desk offering attendees the option of getting a name tag without the chip.
Of the 6,500 people here, approximately 2 percent didn't want a name tag with an RFID chip in it, said Mary Ann Alberry, IBM's conference manager.
From a simple unique identifier on the chip, begins what could be a long tail of data analysis.
The chip's 24-character identifier includes the name, title and company of the person wearing it. There is no other personal information on the chip. As a person walks through the door leading into a conference session, an RFID receiver logs the chip's data. The system, by AllianceTech in Austin, Texas, is networked and the data is received in real-time by its on-site systems at the conference. The data is organized in a DB2 database. ... IBM Uses RFID to Track Conference Attendees
School puts a chip on pupils
Under the Radio Frequency Identification (RFID) surveillance system the Hungerhill pupils have a memory microchip discreetly embedded onto their school badge which produces a radio signal. It means the pupils can be identified the moment that they step into a classroom. Its inventor, Trevor Darnborough, says the technology has many advantages including; offering accurate and speedy registration of pupils, ensuring child security, providing visual confirmation of attendance to help cover teachers and easy data input for the school's behavioural and reporting system. ... School puts a chip on pupils - Doncaster Today